ALPSP RSS Newsfeed http://www.alpsp.org.uk ALPSP Events, Training and What's New en-gb ALPSP ALPSP Seminar: Medical Journals: Adding Value to Primary Content, 15 January 2009, London http://www.alpsp.org.uk/ngen_public/article.asp?aid=34668 Tue, 18 Nov 2008 00:00:00 GMT Publishers need to keep up with their audiences.&nbsp; What more can you offer? An in-depth examination of the tools, services and features which can be used to increase the value and relevance of your journal.<BR> Maximising your Secondary Rights (0904MSR) http://www.alpsp.org.uk/ngen_public/article.asp?aid=33282 Thu, 6 Nov 2008 00:00:00 GMT This course will be focused on how publishers can exploit the secondary rights potential in their publications internationally in both print and online, as well as in both English and foreign languages. Understanding Copyright (0907UCR) http://www.alpsp.org.uk/ngen_public/article.asp?aid=33303 Thu, 6 Nov 2008 00:00:00 GMT This course provides an introduction to copyright law and how it is used in practice. Delegates will gain an understanding of the legal background, and will be able to make sense of their own organization's contracts and licences. Commissioning Book and Journal Content (0911CBJ) http://www.alpsp.org.uk/ngen_public/article.asp?aid=33309 Thu, 6 Nov 2008 00:00:00 GMT This course considers ways in which to develop and manage a commercially successful book list and academic journal launch programme. Taking delegates step-by-step through the commissioning process, it aims to provide practical advice and relevant tips and techniques to commission successful content and titles. Effective Journals Marketing (0906EJM) http://www.alpsp.org.uk/ngen_public/article.asp?aid=33313 Thu, 6 Nov 2008 00:00:00 GMT The course will use a variety of methods, including case studies, to examine some of the hot topics in the marketplace and review how to apply marketing techniques to generate sales and submissions. Introduction to Journals Marketing (0909IJM) http://www.alpsp.org.uk/ngen_public/article.asp?aid=33315 Thu, 6 Nov 2008 00:00:00 GMT This course provides an introduction to the changing and challenging role of promoting journals in today's market. Expectations of editorial boards can be high, and marketing staff need to be able to produce a plan which is impressive to editors, delivers results and is achievable. Creating High-Impact Marketing (0905GCH) http://www.alpsp.org.uk/ngen_public/article.asp?aid=33337 Thu, 6 Nov 2008 00:00:00 GMT Successful, result-orientated marketing involves creating high-impact online and print material.&nbsp; High-impact material can help build brands, develop customer loyalty and generate revenues. Project Management for Publishing (0905GPM) http://www.alpsp.org.uk/ngen_public/article.asp?aid=33340 Thu, 6 Nov 2008 00:00:00 GMT This&nbsp;two day&nbsp;course will demonstrate, through the use of case studies, how to apply effective project management techniques within publishing. Fundamentals of eProduction (0910FEP) http://www.alpsp.org.uk/ngen_public/article.asp?aid=33157 Wed, 5 Nov 2008 00:00:00 GMT Whether your production facility remains in-house or you have an outsourced arrangement, a knowledge of underlying technologies and associated jargon is essential. This course explains the current, common technologies used within the production workflow. Creating High-Impact Marketing (0906CHM) http://www.alpsp.org.uk/ngen_public/article.asp?aid=33160 Wed, 5 Nov 2008 00:00:00 GMT Successful, result-orientated marketing involves creating high-impact online and print material. High-impact material can help build brands, develop customer loyalty and generate revenues.